top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
MilkPEP
Project type
Omnichannel Shopper Marketing Campaign
Agency
The Mars Agency
MilkPEP set out to reintroduce milk as what it’s always been: a performance drink. Packed with protein, hydration, and recovery benefits, milk does what energy drinks claim to do. If performance matters, YOU'RE GONNA NEED MILK FOR THAT.
Our team brought this campaign to life at the shopper level using an omnichannel approach for the 2020 Olympic Games, partnering with Team Milk athletes to drive engagement both in-store and online.
bottom of page