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Konjo Me
Project type
Social Media Management
When Chef Helina opened Konjo Me inside Detroit Shipping Co. in Midtown, she had a story worth telling. Authentic Ethiopian cuisine, Black women entrepreneurship, and a deep belief that food is how culture travels. What she needed was someone to help tell it with intention.
That's where I came in.
As Social Media Manager, I kept the account consistent, purposeful, and moving. I wrote copy that gave every post a reason to exist, and offered direction on what to shoot. The goal was simple: get more people through the door. That meant treating each caption as an invitation, not just an announcement.
The content leaned into cultural storytelling, community, and the kind of warmth that makes people feel like they're missing out if they haven't visited yet. Intentional use of location tagging and local hashtags helped root the content in Detroit's food community.
327% increase in accounts engaged
+72% net follower growth
12K+ views on a single post
163K+ accounts reached in two months
