GM BuyPower Card

Most GM cardholders don't realize how much value they're sitting on.

Every everyday purchase — gas, groceries, whatever — quietly earns points toward a new Chevrolet, Buick, GMC, or Cadillac. The card was already earning them their next car. They just needed a reminder to swipe it.

I conceptualized the content angle and wrote the caption, finding the right moment to make a financial product feel relevant, timely, and worth using every single day.