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GM BuyPower Card
Project type
Social
Agency
MRM//McCann
Most GM cardholders don’t realize how much value they’re sitting on.
So we created social content that turns the BuyPower Card from “just another card” into the only card they want to use — showing how everyday purchases earn unlimited points that can be redeemed toward a new Chevrolet, Buick, GMC, or Cadillac.
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