Senior Copywriter + Storyteller
Chris Riley
My story starts in Detroit.
A city where we don’t need hype. We are hype.
Where creativity runs through the streets like soul through a Motown record.
A place that doesn’t imitate culture. It helps create it.
PORTFOLIO FAVORITES
01
FORD
PROJECT 1
EXPERIENTIAL BRAND ACTIVATION
The Michigan Central Station sat empty for thirty years. A wound the city learned to live around, but never quite stopped feeling. When Ford acquired it, Detroit had questions. Real ones. So instead of a press release, we turned the historic 18-story building into the answer.
02
PEPSI
PROJECT 2
INTEGRATED BRAND FILM
Detroit has never needed an introduction. But there's a difference between a city people know, and a city people understand. The culture. The passion. The pride that never left, even when everything else felt like it did. For 313 Day, Pepsi gave us a platform. Detroit did the rest.
03
MILKPEP X PANINI
PROJECT 3
Milk was here before the protein shakes. Before the energy drinks. Before everything needed a gimmick just to get in the conversation. It built generations of champions and never asked for credit. Make the Trade is finally giving milk the moment it always deserved.