Ford Motor Company

In the summer of 2018, Ford Motor Company purchased the iconic Michigan Central Station and was keen to give the community a moment of celebration and create a sense of anticipation before the redevelopment kicked off.

So we tapped into advanced 3D projection mapping technology to create a light show that covered the building’s facade for the first time, crafting a narrative that showcased the station at its peak and celebrated its revitalization and promising future ahead.

Our impact?

20.5k+
attendees

20mins
average dwell time

1m+
views of Ford content

99%
favorability towards Ford as a community partner